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Zero Party Data: Definition, Collection Methods, Examples, and Its Role in Modern Marketing

Zero-party data is transforming customer engagement by enabling transparent, consent-driven insights for hyper-personalized marketing. QR code-triggered SMS surveys provide a seamless way to collect data, even in offline environments like events and conferences. Customers simply scan a QR code to receive dynamic, response-driven SMS surveys, ensuring efficient, privacy-compliant data collection. Ideal for demand generation, lead capture, and enhancing customer experiences, this approach empowers businesses to connect with their audience more effectively than ever.